NEW FORMULA! Pamper your hair and scalp with our nourishing, sulfate-free shampoo that thoroughly cleans without stripping! This unique formula is made in small batches and features a fresh, invigorating blend of pure, organic essential oils featuring scents of Mint, Rosemary, and Citrus!
Made with raw and active plant ingredients, this vegan and cruelty-free recipe strengthens and protects your hair leaving it clean, soft, and full of body. This light and gentle lathering formula is fortified with natural extracts of Guava, Thyme, and Chrysanthemum to restore essential vitamins/nutrients and hydrate your hair and scalp.
Why sulfate-free? Sulfates strip away the natural oils from your hair and scalp; thus leaving your head open to dryness, flakiness, and/or itchiness. In some cases, the scalp tries to counteract this dryness by producing oil in bulk. If your hair ever feels greasy right after you wash it, sulfates may be to blame! The lack of natural oil in the hair makes each hair strand separate and bend away from the strand next to it, resulting in a wild and untamed look. Using shampoos without sulfates will prevent this problem by helping hair retain its natural oils and maintain a smooth finish. Similarly, if your hair is weak or damaged, harsh sulfates can make the problem worse! Whether your hair is straight, curly, natural, or !
But does it lather/clean??? Yes, our shampoo can be worked into a lightweight lather. Since our products are sulfate-free, your shampoo might not suds quite as much as you’re used to, but it’s for the best! Know that your hair is still getting clean while becoming healthier at the same time. We recommend using the products twice while showering, you should notice a richer lather on the second application. Within a few washes, your hair will feel healthier and bouncier with a natural shine!
What if my hair is colored? Sulfates can cause your color to fade. They do this by penetrating the hair’s cuticle, which strips natural oils and dries out your hair. When your hair is dry, your color lacks vibrancy. You may be thinking that stripping your hair of oil can be a good thing, but you actually need some of that oil to keep your hair nice and hydrated. That’s because hydrated hair attracts color, and that’s basically what gives you that high-shine and seamless finish!
What hair types is it perfect for? Our Daily Shampoo is gentle enough for any hair types since it is free from sulfates, SLS, parabens, gluten, silicone, and synthetic fragrances & colors!
Ingredients
Aqua, Cocamidopropyl Hydrosultaine, Cocamidopropyl Betaine, Decyl Glucoside, Rosmarinus Officinalis Leaf Oil, Hydrolyxed Soy Protein, Pentaerythrityl Tetrastearate, Phenoxyethanol, Mentha Spicata Leaf Oil, Dl Panthenol, Citric Acid, Glyceryl Cocoate, Thymus Vulgaris Extract, Chysanthemum Morifolium, Mentha Piperita Leaf Oil, Citrus Sinensis Fruit Oil, Psidium Guajava Fruit Extract
Directions
Apply 1-2 pumps to wet hair, or more as needed. Massage through and rinse thoroughly. Second application will lather more than first, so repeat if desired.
Capacity
Size: 12oz BPA Free Bottle
Shop Info
Franklin & Whitman is a kindness-driven beauty care company that exists to enrich the earth and all life on it. We are driven by three core values: clean ingredients, kind humans, and happy dogs.…because who doesn’t love dogs??? Plus, a portion of every F&W sale goes to dog rescues nationwide. Care for our planet is an imperitive for us- and this is where we need your help! We are proud to handcraft all-natural products that outperform high-end commerical brands, without cutting any corner. Ever. All of our ingredients are PETA-certified vegan & cruelty free. In other words, they’re better for you AND they work better. A win-win in our books.
First of all, the scent of this is AMAZING.
My hair is rather long and thick, so I find myself using around 4-5 pumps of shampoo for the first wash. I focus the product on my roots and add water as I lather. I sometimes will use a scalp massager during the second wash and it is a total game changer.
My hair is soft, shiny, smooth, and healthy!
